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Applied Predictive Technologies
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Applied Predictive Technologies : ウィキペディア英語版
Applied Predictive Technologies

Applied Predictive Technologies (APT) is a software company that provides business analytics software, designed to help large, consumer-facing businesses "reduce the risk of any new initiative by systematically testing the idea with a subset of stores, customers, or employees."〔(【引用サイトリンク】 url = http://www.ft.com/cms/s/0/ce421e4c-d590-11e0-9133-00144feab49a.html#axzz1frRzTTsA )
APT argues that using systematic testing enables companies to measure the true incremental impact of any new initiative.〔
Its "core value proposition is helping clients innovate more effectively through trial and error."〔(【引用サイトリンク】 url = http://files.parsintl.com/eprints/70425-E-print.pdf )
==History==
APT was founded in 1999 by business consulting executives Jim Manzi (Oliver Wyman), Anthony Bruce (McKinsey & Company), and Scott Setrakian (Oliver Wyman). Of founding APT, Manzi explained to ''The Washington Post'' that "a lot of the work I was doing as a consultant was very repetitive. I realized how much of it could be put into a software model.”〔McCarthy, Ellen. "Applied Predictive Technologies Makes Consulting Automatic." ''The Washington Post'' 20 August 2001. E5. Print.〕 With venture capital from Devon Partners, it took Manzi and Bruce less than a year to develop and launch APT’s software tool. In 2006, the firm was backed by Accel-KKR, a private equity firm.〔(【引用サイトリンク】 url = http://www.accel-kkr.com/portfolio/portfolio.html )〕 In 2013, Goldman Sachs invested $100 million in APT.〔http://www.computing.co.uk/ctg/news/2277726/what-does-goldman-sachs-usd100m-investment-in-apt-mean-for-big-data-analytics〕

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